A Maré Digital product
AI-powered support on WhatsApp and your website.
A ready-to-use assistant configured with your content and rules: it holds context, structures answers, and brings in a human when the topic requires it.
Two channels, one experience
Falon meets your customers where they already are, on WhatsApp or embedded on your site, with the same conversation quality.
Illustrative demo. Animations and replies are simulated.
Support where customers already chat
Integrated with your WhatsApp Business setup: natural replies, conversation context, and handoff to your team when the topic calls for it.
Conversation with context, not a decision tree.
Holds the thread
When the topic shifts or the answer needs more than a sentence, Falon stays coherent, without resetting every message.
Answers in the right shape
Plain prose when that's enough, lists and steps when the content calls for it, not a numbered options menu.
Honest human handoff
When someone on your team is needed, Falon says so and passes the conversation, without pretending it's still the AI.
What Falon does for you
Available 24/7
Replies outside business hours without leaving customers hanging.
Your knowledge base
Trained on your business information (products, policies, FAQ), not generic answers.
On-brand tone
We configure language and posture to sound like your brand, not a generic bot.
Escalation rules
You define when the AI replies and when a human steps in, by topic, hours, or keyword.
Portuguese and English
Bilingual support when your audience needs it, configurable per channel.
Privacy first
Conversations handled with care; details in our privacy policy.
Configured for your business
Every deployment starts with a diagnosis: we understand your support flow, define what the AI handles alone and what goes to humans, and build the knowledge base from your real material.
Diagnosis of your current support flow
Knowledge base from your business content
Tone, limits, and escalation rules
Deploy on WhatsApp Business and/or site embed
From diagnosis to go-live
Diagnosis
We map channels, volume, frequent questions, and where humans need to step in.
Configuration
We build knowledge base, tone, and escalation rules with you.
Go-live
We connect to WhatsApp Business and/or publish the widget on your site.
Optimization
We tune replies and rules based on real usage. The conversation improves over time.
Who it's for
E-commerce
Order status, returns, product recommendations, and handoff for complex sales.
Custom investment
We don't sell a generic off-the-shelf plan. Once we understand your case, we send a proposal with scope, timeline, and investment. Requesting a demo commits you to nothing.
Deployment + customization
Initial setup, knowledge base, and deploy on chosen channels.
Reply within 1 business day
Direct response from the Maré Digital team after your brief.
Clear scope before we start
Nothing enters the project without being in the approved brief.
Questions about Falon
Full details in our privacy policy.
Want to see Falon in your context?
Tell us your use case. We reply within 1 business day with next steps for a customized demo.
Request a demo